These Terms of Service (“Terms”) govern your access to and use of the websites, landing pages, resources, forms, booking links, and related services provided by Michael Roura LLC d/b/a Empowered Firm (“Empowered Firm,” “we,” “us,” or “our”). PeerExit is a buyer-readiness pathway presented by Empowered Firm.

By accessing the Website, downloading a resource, submitting a form, booking a Diagnostic, paying for a service, or otherwise interacting with Empowered Firm or PeerExit, you agree to these Terms and to our Privacy Policy. If you are using the Website or Services on behalf of a company or other legal entity, you represent that you have authority to bind that entity, and “you” includes both you individually and that entity.

These Terms include important disclaimers, limitations of liability, confidentiality terms, arbitration provisions, and a class action waiver. Please read them carefully.

“Website” means empoweredfirm.com, its landing pages, subdomains, forms, download pages, booking links, and related online pages controlled by Empowered Firm.

“Resources” means free or paid materials, PDFs, worksheets, checklists, templates, videos, emails, reports, diagnostic materials, readiness tools, and other content provided by Empowered Firm or PeerExit.

“Services” means advisory, diagnostic, educational, buyer-readiness, transferability, and implementation services provided by Empowered Firm or PeerExit, including the Buyer-Ready Starter Kit, Buyer-Ready Diagnostic, PeerExit Private, and related work.

“Business Information” means non-public information you provide about your company, including financial summaries, revenue and profit ranges, tax summaries, customer concentration, contracts, employees or contractors, processes, SOPs, ownership issues, prior valuation materials, broker materials, buyer offers, CIMs, teasers, transition goals, risks, and related information.

The Website and Services are intended for adults and business users. By using the Website or Services, you represent that you are at least 18 years old, have the legal capacity to enter into these Terms, and will use the Website and Services only for lawful purposes.

We may refuse service, suspend access, cancel bookings, decline clients, or discontinue Services at our discretion where we believe doing so is necessary to protect the business, comply with law, avoid conflicts, maintain quality, or prevent misuse.

Empowered Firm provides transferability advisory for founder-led businesses. PeerExit helps business owners identify and close buyer-readiness gaps before they waste time, money, or leverage in the wrong process.

PeerExit focuses on three buyer-readiness lenses: Deal-Box Fit, Transferability, and Value Defensibility.

The current PeerExit pathway may include the Buyer-Ready Starter Kit, the Buyer-Ready Diagnostic, PeerExit Private, and separate Formal M&A Representation where appropriate.

The Diagnostic diagnoses the gaps. PeerExit Private closes the gaps if there is mutual fit. Formal sell-side representation, if appropriate, is a separate engagement and is not included in the Website, Starter Kit, Diagnostic, or PeerExit Private.

Empowered Firm and PeerExit are not formal M&A representation, legal advice, tax advice, accounting advice, valuation advice, financial advice, investment advice, securities advice, broker-dealer services, real estate advice, or fiduciary advice.

Nothing on the Website or in the Services creates an attorney-client relationship, CPA-client relationship, fiduciary relationship, investment advisory relationship, broker-client relationship, real estate agency relationship, or formal M&A representation relationship. You are responsible for consulting your own appropriate licensed professionals before making decisions.

We do not guarantee that your business will sell, that a buyer will be interested, that a valuation will increase, that a transaction will close, that financing will be available, that a buyer will accept your terms, or that you will achieve any specific business, financial, legal, tax, valuation, wealth, or personal outcome.

Any examples, testimonials, stories, estimates, or educational materials are for illustration only and do not guarantee similar results.

The Website, Resources, and Services are not a franchise, business opportunity, investment offering, securities offering, guaranteed income system, “get rich quick” program, or business-in-a-box. We do not sell or provide a business for you to operate. We do not guarantee earnings, revenue, profit, valuation, buyer interest, or return on investment.

The Buyer-Ready Starter Kit is a free educational self-check. It is not a valuation, CIM, legal opinion, tax plan, accounting engagement, financial plan, investment recommendation, M&A engagement, or guarantee of saleability, price, buyer interest, or deal terms.

You may use the Starter Kit internally for your own business. You may not copy, resell, distribute, publish, rebrand, or use it to create competing products or services without written permission.

The PeerExit Buyer-Ready Diagnostic is a focused 14-day review designed to pressure-test your business through deal-box fit, transferability, and value defensibility. Diagnostic outputs may include a Buyer Deal Box Snapshot, Owner Dependence Map, Value Defensibility Review, Buyer-Ready Gap Map, 30-Day Action Plan, and Strategic Recommendation.

The Diagnostic may result in one of three recommendations: Stabilize First, Enter PeerExit Private, or Advance to Separate M&A Review.

The Diagnostic is not formal sell-side representation and does not include buyer outreach, buyer solicitation, buyer negotiation, formal valuation, audited financial statements, legal cleanup, tax planning, accounting services, investment advice, or a guarantee of saleability.

The Buyer-Ready Diagnostic fee is due at booking unless otherwise stated.

Diagnostic Money-Back Guarantee: If you complete the Diagnostic, provide the requested Minimum Buyer-Ready Data to the best of your ability, attend the scheduled sessions, actively participate in the process, and still do not leave with a clear picture of what makes your business harder to buy and what to do next, we will refund your Diagnostic fee.

The guarantee does not apply if you do not participate, do not provide requested information to the best of your ability, miss required sessions without reasonable rescheduling, withhold material information, expect services outside the Diagnostic scope, or disagree with the recommendation because it is not the answer you hoped for.

If you enroll in PeerExit Private within 7 days of completing the Diagnostic, 100% of your Diagnostic fee may be credited toward PeerExit Private, unless otherwise stated in writing.

PeerExit Private is a separate private implementation engagement for qualified owners. It is governed by separate written scope, pricing, payment terms, onboarding requirements, program start rules, and client responsibilities. If there is a conflict between these Terms and a signed PeerExit Private agreement, the signed agreement controls.

PeerExit Private does not include guaranteed sale, guaranteed valuation increase, buyer outreach, buyer negotiation, certified valuation, audited financials, tax advice, legal advice, investment advice, wealth planning, or formal sell-side representation unless separately agreed in writing.

Formal M&A representation is not included in PeerExit, the Starter Kit, the Diagnostic, PeerExit Private, or any Website use. Formal M&A representation, when appropriate, requires a separate written engagement agreement with the appropriate party.

Nothing on the Website or in any PeerExit service guarantees that you will qualify for formal representation or that any advisor, broker, M&A firm, buyer, lender, attorney, CPA, or other professional will agree to work with you.

You are responsible for providing accurate, complete, and timely information; reviewing all materials for factual accuracy; making final business decisions; maintaining your own records; consulting licensed professionals; complying with laws; and getting required approvals from partners, spouses, investors, lenders, landlords, boards, franchise systems, regulators, or other parties before taking action.

We may rely on information you provide. If information is incomplete, inaccurate, stale, or misleading, our analysis and recommendations may be affected.

If you book a Diagnostic or enter PeerExit Private, you may be asked to provide Minimum Buyer-Ready Data or deeper onboarding information. Send what you have. Do not delay because one item is missing.

Missing information is not failure, but it may be identified as buyer-readiness risk. If information is incomplete, we may proceed using the best available information and note assumptions, limitations, missing items, and related buyer-readiness risks.

We understand that you may provide sensitive Business Information. We will use reasonable care to protect non-public Business Information you provide and will use it only for legitimate business purposes related to the Website, Resources, Services, analysis, fulfillment, administration, legal compliance, dispute resolution, or protection of rights.

We will not publish your identifiable financial information, customer information, private business documents, or sensitive Business Information in marketing materials without your permission.

You agree not to disclose, copy, publish, distribute, resell, or misuse our non-public frameworks, templates, tools, drafts, internal methods, pricing, deliverables, or confidential business information.

Confidential information does not include information that is or becomes public without breach, was already known without confidentiality obligation, is independently developed, is lawfully received from a third party, or must be disclosed by law, court order, subpoena, arbitration rule, regulator, or legal process.

These Terms provide baseline confidentiality protections. They are not a substitute for a separately signed NDA when a separate NDA is appropriate. For highly sensitive diligence, PeerExit Private, formal M&A review, legal review, CPA coordination, buyer outreach, or third-party collaboration, a separate NDA or engagement agreement may be required.

We may use third-party tools, contractors, analysts, advisors, AI tools, or support providers to help deliver services. This may include scheduling, payment processing, email, analytics, file storage, CRM, automation, document drafting, research, or analyst-heavy execution support.

Selected analyst-heavy work inside PeerExit Private may be supported by external execution resources under Empowered Firm’s direction. Mike owns strategy, client judgment, buyer logic, and final recommendations.

AI-assisted outputs are support tools, not final professional legal, tax, accounting, valuation, investment, or M&A advice. You remain responsible for reviewing deliverables and confirming facts before using them.

The Website, Resources, frameworks, templates, worksheets, PDFs, copy, designs, graphics, videos, methods, processes, logos, taglines, and other materials are owned by or licensed to Empowered Firm and are protected by copyright, trademark, and other intellectual property laws.

You receive a limited, revocable, non-transferable, non-exclusive license to use Resources and deliverables for your own internal business purposes only. You may not copy, reproduce, publish, distribute, sell, sublicense, train AI systems on, or create derivative works from our materials without written permission.

You retain ownership of Business Information and materials you provide. You grant us a limited license to use submitted information and materials as needed to deliver services, communicate with you, prepare analysis, create deliverables, improve internal processes, maintain records, comply with law, and protect our rights.

If you provide feedback, testimonials, reviews, comments, suggestions, or non-confidential ideas, you grant us permission to use them for business purposes. We will not use your name, company name, likeness, identifiable story, or sensitive Business Information in public marketing without permission.

Testimonials, reviews, case examples, and stories reflect individual experiences and may not represent typical results. We do not require clients to leave positive reviews. You agree not to submit false, misleading, defamatory, or unlawful reviews or testimonials.

You agree not to use the Website or Services for unlawful purposes; hack, scrape, overload, disrupt, or interfere with the Website; upload malware; misrepresent your identity, authority, business, financials, or intentions; violate rights; use our materials to compete with us or train a competing service; submit confidential information you do not have authority to disclose; or use the Website or Services in violation of export controls, sanctions, or applicable law.

The Website and Services may link to or use third-party platforms, including website hosting, funnel software, forms, scheduling, payment processors, analytics, email, video meetings, file storage, CRM, automation, and other tools.

We do not control third-party platforms and are not responsible for their content, availability, security, policies, fees, errors, downtime, or actions. Your use of third-party platforms may be subject to their own terms and privacy policies.

Prices, fees, and payment terms are shown before purchase or stated in writing. Unless stated otherwise, fees are in U.S. dollars and do not include taxes, processing fees, bank fees, wire fees, or currency conversion charges.

You are responsible for providing accurate billing information and paying amounts due. If a payment fails, is reversed, disputed, charged back, or delayed, we may suspend or cancel services until resolved.

You agree not to initiate a chargeback or payment dispute without first contacting us in good faith at support@empoweredfirm.com to resolve the issue.

Client-side delays, including delayed documents, missed sessions, incomplete intake forms, delayed accountant responses, partner delays, internal business issues, or failure to schedule, may affect the timeline and quality of outputs.

Empowered Firm is based in the United States. If you access the Website or Services from outside the United States, you are responsible for complying with local laws.

We may process information in the United States and use U.S.-based service providers. By using the Website or Services, you understand that your information may be transferred to, stored in, or processed in the United States or other jurisdictions where our providers operate.

We may decline, suspend, or limit services where cross-border legal, tax, regulatory, sanctions, language, payment, data transfer, licensing, or professional-scope issues make the engagement inappropriate.

California residents may contact us at legal@empoweredfirm.com or privacy@empoweredfirm.com with questions or complaints.

California users may also contact the California Department of Consumer Affairs, Consumer Information Division, 1625 North Market Blvd., Suite N 112, Sacramento, CA 95834, by phone at 800-952-5210 or 916-445-1254.

Nothing in these Terms limits rights that cannot legally be waived under applicable state, federal, or international law.

Our Privacy Policy explains how we collect, use, share, and protect information. The Privacy Policy is incorporated into these Terms by reference. If there is a conflict between these Terms and the Privacy Policy regarding personal information, the Privacy Policy controls as to privacy practices, and these Terms control as to contractual obligations.

You agree that we may communicate with you electronically by email, website, form, scheduling platform, payment platform, or other digital means. You agree that electronic communications, confirmations, checkboxes, form submissions, digital signatures, and payment submissions may satisfy legal requirements that communications or agreements be in writing.

To the fullest extent permitted by law, the Website, Resources, and Services are provided “as is” and “as available,” without warranties of any kind, whether express, implied, statutory, or otherwise. We disclaim all warranties of merchantability, fitness for a particular purpose, title, non-infringement, accuracy, completeness, availability, uninterrupted operation, and error-free performance.

Some jurisdictions do not allow certain warranty disclaimers, so some disclaimers may not apply to you.

To the fullest extent permitted by law, Empowered Firm, PeerExit, Michael Roura LLC, and their owners, employees, contractors, advisors, vendors, agents, affiliates, and service providers will not be liable for indirect, incidental, consequential, special, exemplary, punitive, or enhanced damages, including lost profits, lost revenue, lost savings, lost business opportunity, lost data, loss of goodwill, business interruption, failed transaction, reduced valuation, failed sale, buyer withdrawal, lender decision, tax consequence, legal consequence, or third-party action.

To the fullest extent permitted by law, our total liability for any claim related to the Website, Resources, or Services will not exceed the amount you paid to us for the specific service giving rise to the claim during the six months before the event giving rise to the claim. For free Website users or free Resource users, total liability will not exceed $100.

Some jurisdictions do not allow certain limitations of liability, so some limitations may not apply to you.

You agree to defend, indemnify, and hold harmless Empowered Firm, PeerExit, Michael Roura LLC, and their owners, employees, contractors, advisors, vendors, agents, affiliates, and service providers from and against claims, damages, liabilities, losses, costs, and expenses, including reasonable attorneys’ fees, arising from or related to your use or misuse of the Website, Resources, or Services; information you provide; business decisions or actions; breach of these Terms; violation of law; violation of third-party rights; unauthorized disclosure of confidential information; or misuse of our intellectual property.

Before filing any arbitration, lawsuit, chargeback, or other proceeding, you agree to contact us at legal@empoweredfirm.com and attempt in good faith to resolve the dispute informally for at least 30 days.

To the fullest extent permitted by law, any dispute, claim, or controversy arising out of or relating to these Terms, the Website, Resources, Services, payments, communications, or the relationship between you and us will be resolved by final and binding arbitration rather than in court, except for claims that qualify for small claims court and claims for injunctive or equitable relief related to intellectual property, confidentiality, unauthorized access, or misuse of information.

The Federal Arbitration Act governs the interpretation and enforcement of this arbitration agreement.

For business-to-business disputes, arbitration will be administered by the American Arbitration Association under its Commercial Arbitration Rules, unless the parties agree otherwise. If a dispute is deemed a consumer dispute under applicable law or AAA rules, the arbitration will be administered under the applicable AAA Consumer Arbitration Rules and Consumer Due Process Protocol, including any required consumer protections, fee allocations, and small-claims rights.

Unless applicable law or arbitration rules require otherwise, arbitration will be conducted in English, remotely by video or telephone when appropriate, or in Honolulu, Hawaii. You and we agree that disputes must be brought only in an individual capacity and not as a plaintiff, class member, representative, private attorney general, or participant in any class, collective, consolidated, or representative proceeding.

These Terms are governed by the laws of the State of Hawaii, without regard to conflict-of-law principles, and by applicable federal law, including the Federal Arbitration Act.

For disputes not subject to arbitration or small claims court, you agree to the exclusive jurisdiction and venue of the state or federal courts located in Honolulu County, Hawaii, unless applicable law requires otherwise.

To the fullest extent permitted by law, any claim arising out of or relating to the Website, Resources, Services, payments, communications, or these Terms must be brought within one year after the claim accrues. Claims not brought within that period are permanently barred.

If you believe content on the Website infringes your copyright, contact us at legal@empoweredfirm.com with sufficient information to identify the copyrighted work, the allegedly infringing material, your contact information, a statement of good-faith belief, a statement under penalty of perjury that the information is accurate, and your physical or electronic signature.

We may suspend or terminate your access to the Website, Resources, or Services at any time if we believe you violated these Terms, misused our materials, failed to pay, created risk, or used the Services in a way that is unlawful, unethical, abusive, or inconsistent with the intended purpose.

We are not responsible for delay or failure caused by events beyond our reasonable control, including acts of God, natural disasters, illness, war, terrorism, labor disputes, internet or platform outages, payment processor failure, government action, power failure, data loss, cyber incidents, or other events outside our reasonable control.

You may not assign or transfer your rights or obligations under these Terms without our written consent. We may assign or transfer these Terms as part of a merger, acquisition, reorganization, asset sale, change of control, or business transfer.

We may update these Terms from time to time. Updated Terms will be posted on this page with a revised “Last Updated” date. Continued use of the Website or Services after updated Terms are posted means you accept the updated Terms.

If any provision is found invalid, unlawful, or unenforceable, the remaining provisions remain in effect. These Terms, the Privacy Policy, and any separate signed agreement or written scope between you and Empowered Firm form the agreement between you and us. If a separate signed agreement conflicts with these Terms, the signed agreement controls for that specific paid engagement.

Questions about these Terms may be sent to:

Michael Roura LLC d/b/a Empowered Firm
Email: legal@empoweredfirm.com

Mailing Address:
Michael Roura LLC d/b/a Empowered Firm
98-871 Iho Pl, Suite B
Aiea, HI 96701

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