About Us

Who We Are

We are Empowered Firm, a Business Growth Accelerator dedicated to defending the value of small to mid-sized businesses, defining excellence through unique value propositions, and accelerating success towards sustainable growth. Our focus is on businesses that range from $250,000 to $50,000,000 in annual revenue, offering services that strengthen their core operational areas, enhance their unique advantages, and establish replicable and scalable business systems. We operate based on our key elements: Defend, Define, and Accelerate. These form the backbone of our tagline: "Defending Value, Defining Excellence, Accelerating Success."


We exist to serve socially conscious entrepreneurs, working tirelessly to unlock economic opportunities that allow them to build companies capable of impacting millions. With our proprietary framework - the Growth Acceleration System (GAS) - developed by our founder, Michael Roura, we deliver our services through three levels of engagement: Empowered Systems (GAS Essentials), Empowered Core (GAS Core), and Empowered Leadership (GAS Elite).


Our dedication is mirrored in our core values of Ikigai, Hansei, and Kaizen, which shape the essence of our existence, our learning, and our growth. We uphold our commitment to the continuous improvement of our clients, our community, and ourselves.

Our Story

Our Beginnings

Empowered Firm was established in 2016 with the foundational principle that "In business, culture eats strategy for breakfast." Initially conceived as a consultancy for corporate culture and organizational health development - the "Ethos Imperative" was our first incarnation and we soon recognized our clients' need for systems and standards.

Milestones

Our journey has been marked by evolution and resilience. In 2017, we repurposed our consultancy as a Business Process Management Firm to better serve the needs of our clients and community. The following year, we developed a unique framework to help clients scale values with processes, dubbed "Scale Me Up."

Ninja Precision!

Our commitment to quality led us to earn a Lean Six Sigma company designation in 2019. During this same year, we began testing a systemized process to help businesses avoid failure, an endeavor that became more crucial as the global pandemic hit in 2020. This crisis led to an accelerated test of our system, yielding exponential results and proving that our system could help businesses avoid failure while simultaneously accelerating growth.

Large Call to Action Headline

In 2021, we launched our sister company BAIG LLC, with a focus on helping small to mid-sized businesses eliminate waste and improve efficiencies, while systematically helping them to scale.

Growth Acceleration System v 1.1

By 2022, we pivoted into a Business Growth Accelerator to help businesses avoid known reasons for failure while boosting growth. Our approach is grounded in the proprietary Growth Acceleration System (GAS), developed by our founder Michael Roura, which we utilize to empower businesses and drive their growth.

Today

Today, Empowered Firm is a stalwart defender of business value, a discerning definer of excellence, and a robust catalyst for business success. Our firm specializes in Business Failure Prevention and Business Growth Acceleration, delivering our proprietary "Growth Acceleration System (GAS)” through three levels of engagement: Empowered Systems, Empowered Core, and Empowered Leadership.

Our Mission

Our mission is to unlock economic opportunities for socially conscious entrepreneurs by helping them to build great companies, creating lasting legacies that positively impact the lives of for generations to come.

Our Vision

To create a world where every socially conscious business thrives, contributes to the eradication of poverty, and makes lasting positive impacts on their communities, shaping a prosperous and equitable future for all.

Our Purpose

Imagine standing at the start of a journey, the path ahead filled with possibilities. That's where we are at Empowered Firm. We are dreamers with a purpose. We help businesses find their true calling - a calling to do good, to help others, to make our world a better place.

We help people with big hearts and big ideas. People who are eager to create businesses that are about more than just money. People who want to make a real difference.

We are here for you, the brave pioneers, the changemakers. You might be a woman with an idea that's going to shake things up. You might be someone whose voice hasn't always been heard. You might be a guardian of nature, building a business that takes care of our planet. Whoever you are, we're with you every step of the way.

Our goal is to use the power of business to change lives. We want to open doors, create opportunities, and make sure everyone gets a fair shot at success. But it's about more than just making money. We want to make a difference. We want to inspire businesses to become forces for good.

Here's what we're working towards:

  • We want to be a home for every brave entrepreneur who's ready to make their mark on the world.
  • We want to build a community of businesses, each one unique, each one making a difference.
  • We want to create a world where businesses lift each other up, where success means making the world a better place.
  • We want Empowered Firm to be a name that people know and trust, a name that stands for doing good.
  • We want to create a brighter future, one where our work touches hearts and changes lives.

Empowered Firm is more than a company. We are the start of a movement. The tip of a mighty spear driving a wave of change. We're here to show the world that business can be a force for good. That success isn't just about how much money you make, but about the difference you make in people's lives.

Our mission is to make this dream a reality. To create a world where every changemaker feels seen, heard, and supported. Come join us. Together, we can change the world. One business, one heart, one dream at a time.

Our Core Values

We operate on a strong set of core values, including Ikigai - finding balance and purpose, Hansei - reflecting on past lessons for future wisdom, and Kaizen - embracing continuous improvement. Our values translate into traits such as responsibility, lifelong learning, individualization, competition, and visionary thinking.

Our Operating Principles

Empowered Firm operates on the principles of continuous improvement, accountability, and respect for individuality. We are a team of people before we are professionals, consistently striving to outperform ourselves and fuel a cycle of positive change.

Our Approach

The Empowered Approach is embedded in three core principles: Defend, Define, and Accelerate.

  • Defend - We safeguard businesses from failure by simplifying and systematizing their Core 4 operational areas.
  • Define - We work with businesses to identify and articulate their YOUnique Advantage, setting them apart from their competitors.
  • Accelerate - Our ultimate goal is to enable sustainable business growth. We do this by creating replicable and scalable business systems.

Our tagline, "Defending Value, Defining Excellence, Accelerating Success," encapsulates our path.

  • "Defending Value" - We protect the essential elements of your business, including operational efficiency, market position, and internal culture.
  • "Defining Excellence" - We are committed to high standards and quality, helping you establish superior business processes and practices.
  • "Accelerating Success" - Our mission is to expedite your business growth, helping you achieve your business objectives swiftly and efficiently.

We offer three levels of engagement through which we deliver the Growth Acceleration System:

  • Empowered Systems - GAS Essentials: Here, our focus is on growth. We work to strengthen your Core 4 functions and enhance your YOUnique Advantage, which in turn creates positive cash flow, repeatable sales, and a reliable infrastructure.
  • Empowered Core - GAS Core: In this level, we focus on acceleration. We help you create duplicatable systems and processes, and instill a culture of continuous improvement (Kaizen).
  • Empowered Leadership - GAS Elite: Here, the focus shifts to continuous improvement. We offer peer advisory services to help leaders make better decisions, and work with you to create a strong management team.

Our Services

Empowered Firm presents three distinct service levels, each designed to guide your business through a journey of growth, optimization, and repeatable success. With our Growth Acceleration System (GAS), your business will not only gain the tools to shield itself against common reasons for failure, but also learn to accentuate its unique value proposition, and ultimately achieve scalability.

Our services are defined in three key stages:

  • GAS Essentials

The GAS Essentials is our foundational service, designed to offer an introductory understanding of our Growth Acceleration System (GAS). We initiate the journey by mapping your business model and processes, engaging your key stakeholders, and giving you a clear understanding of your current business operations and strategy.


  • GAS Core

At the GAS Core level, we delve deeper into the optimization of your financial performance and operational capacity. Our team analyzes your financial data, identifies inefficiencies, and prioritizes improvements. We evaluate your resources and capabilities, pinpoint bottlenecks, and strategize on workforce optimization and resource allocation.


  • GAS Elite

With GAS Elite, we implement improved systems and processes and establish a culture of continuous improvement in your business. We design and implement optimized process flows, develop standard operating procedures, and train your employees for streamlined operations. We guide you through regular performance measurement, benchmarking against industry best practices, and reviewing framework effectiveness for sustainable growth.

Each level represents a unique phase in your business growth, but they all integrate our GAS principle. This means that regardless of your service level, you're ensured to benefit from a holistic approach targeting both your YOUnique Advantage and your Core 4 (Sales, Marketing, Operations, Finance) operations, driving your business to new heights of success and stability. By modeling your business around your unique advantage and supporting it with a robust core system, you're setting your business up for scalability and success.


Embark on your growth journey with us today and take a step towards a brighter, stronger business future.

Join Us

Want to see the Empowered Firm difference for yourself? Connect with us, whether that's by subscribing to our newsletter, signing up for a webinar, or engaging with us on social media. You'll become part of a community focused on empowering businesses to succeed, grow and thrive.


The Empowered Firm is more than a business consulting firm - it's the speartip of a movement. We believe in the power of businesses to transform lives, communities, and the world. We're in this together, dedicated to creating a culture of growth, success, and empowerment for all. From discovering your YOUnique Advantage to optimizing the Core 4, we’re here to help you embark on a journey of growth and sustainability.


Join us in our mission to revolutionize the way businesses operate. Let’s collaborate to protect against business failure, enhance growth, and define your YOUnique Advantage. With our GAS system, you're not just building a business; you're making an impact.


Are you ready to transform your business and make a difference? Connect with us today. Subscribe to our newsletter for the latest insights and join our upcoming webinars to learn from our experts. Follow us on our social media channels to be a part of an inspiring and empowered community. Let's create extraordinary success together. Your journey to growth and empowerment begins now. Click here to start your transformation with Empowered Firm.